Competitor analysis

{
  "also_known_as": "",
  "category": "Tool",
  "definition": "Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potentialcompetitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.",
  "misconception": null,
  "purpose": null,
  "read_more": null,
  "related": null,
  "term": "Competitor analysis",
  "type": "Entry"
}