Call To Action

{
  "also_known_as": "CTA",
  "category": "Thing",
  "definition": "Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as \"Write Now,\" \"Call Now,\" or (on Internet) \"Click Here.\" A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.",
  "misconception": "",
  "purpose": "",
  "read_more": "Read more: http://www.businessdictionary.com/definition/call-to-action.html#ixzz3eRv1s1e8",
  "related": null,
  "term": "Call To Action",
  "type": "Entry"
}