Branding

{
  "also_known_as": "",
  "category": "Thing",
  "definition": "The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.",
  "misconception": "",
  "purpose": "",
  "read_more": "Read more: http://www.businessdictionary.com/definition/branding.html#ixzz3eRtwuz9O",
  "related": null,
  "term": "Branding",
  "type": "Entry"
}