AB testing

{
  "also_known_as": "Two-sample hypothesis testing",
  "category": "Tool",
  "definition": "A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!",
  "misconception": null,
  "purpose": "Finding which Design is more successful",
  "read_more": null,
  "related": null,
  "term": "AB testing",
  "type": "Entry"
}